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The Government of East Java holds the 21st Majapahit International Travel Fair (MITF) Tourism Exhibition and Travel Exchange, after being on hiatus last year due to the COVID-19 pandemic. This event aims to promote cultural and tourism potentials of East Java in particular and in Indonesia in general.

MITF Tourism Exhibition and Travel Exchange will be held on November 11-14, 2021 at the Atrium Mall Grand City, Surabaya. The theme of MITF 2021 is "We Restart Tourism - Explore Natural Tourism", to revive interest in travelling in East Java, while still adhering to health protocols.

MITF programs also include Travex, a business meeting arranged in hybrid Table Top format with round-robin system. It is potential to help tourism businesses to promote and market their tour packages nationally and internationally.

Object

Majapahit International Travel Fair consistently places East Java on the national and international tourism map. The objectives of MITF are as follows:


1. Creating business opportunities between East Java tourism industries

and overseas tourism industries;

2. Recovering foreign and domestic tourist arrival to East Java;

3. Serving as a promotional platform for tourist destinations and tourism

industry in East Java and other provinces in Indonesia;

4. Maintaining/ strengthening the cooperation between government

and private sectors;

5. Increasing people's purchasing power for tourism and creative

industries products;

6. Providing alternative means of entertainment, tourism education, and creative economy; Preserving East Java traditional cultures.

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Theme

The COVID-19 pandemic which has hit the whole world has had a significant impact in all sectors of life including tourism. We are obliged to limit our mobility to prevent wider transmission of the virus. The health measures taken in response of the pandemic has impacts on the decreasing number of tourist arrival, cancellation of events, and lost jobs.

As the pandemic is still not over yet, we must adapt by implementing and adhering to health protocols. The government has made efforts to provide vaccination services which are expected to strengthen people immunity to COVID-19 virus.